There is a usage/licensing fee for the iconic “White Stag” Portland, Oregon sign in Old Town Portland.
![White Stag](https://oregonfilm.org/wp-content/uploads/2024/04/White-Stag.jpeg)
This is applicable to still photo campaigns, commercials, television, and film projects. The City of Portland has legal recourse to send a cease and desist order if they are informed a project didn’t pay the licensing fees and is using it on-screen.
You can find out more about the usage and licensing of this sign through the Portland Events and Film Office’s “Permits” page.