Film Tourism & SetJetting

We celebrate the long history of creative media making in Oregon through projects like the Oregon Film Trail (OFT).

This first-in-the-nation trail covers the whole state and now has more than 40 physical stops for people to travel from place to place and engage with the local communities and business for iconic films. This includes trail stops like “Stand by Me” in Brownsville, “Paint Your Wagon” in Baker City, “City Girl” in Athena, “Twilight” in St. Helens and, of course, “The Goonies” in Astoria.

Film Tourism, AKA Set-Jetting, is a fast-growing tourism sector that we believe should not be ignored. As per data from Future Market Insights, the Film Tourism Sector was estimated at US$ 66.7 Billion in 2022 and is projected to reach US$128.78 Billion by 2032 – a Compound Annual Growth Rate of 6.82% from 2022 to 2032. Tourism offices are starting to take notice, for example, the Singapore Tourism Board just earmarked $7.53 M (S $10 M) to promote the region specifically for Film Tourism. OFT has partnered with SetJetters – a Global Film Tourism and economic development App. The SetJetters partnership amplifies the Oregon Film Trail by allowing users to identify, locate, and navigate to film location sites around Oregon and beyond our state borders. A QR code at every Trail marker allows us to collect visitor numbers/data (non-personal data) as well as data from the SetJetters app. itself. The app has facility to advertise local businesses and points of interest and provides a way to drive visitors into communities to spend money once they have visited their favorite movie scenes.